You might recall Marcos Alberti's mega-viral "3 Glasses" project from 2016, in which he photographed people after they had consumed one, two, and then three glasses of wine. The series was impactful in part because it showed the physical transformation that comes from being relaxed after some wine. That, and it touched on a common curiosity. Haven’t we all wondered if we look as different as we feel after getting a little tipsy? (Spoiler alert: the answer is yes.)

Using a very similar format to “3 Glasses,” as well as the elements of lightheartedness, novelty, and rawness that made it so special, Alberti utilizes his photography to delve into a topic much less discussed: women’s sexual wellness.

The concept is simple: photograph women before, during, and after an orgasm. You can see why he calls this the “O” project.

Despite the subject matter, Alberti assures viewers that the intention wasn’t to be explicit, or even erotic, for that matter. The 20+ women who participated, of varying ethnicities and varying levels of sexually liberated versus conservative countries of origin, were completely covered below the waist while using personal massagers.

“The underlying message: all women deserve to be in control of their sexuality, no matter their background. Women should be free to be empowered by–and have a little fun with–their sexuality,” Alberti wrote on his website.

Similarly, Fan Yang, Global Brand Manager of Smile Makers (a sexual wellbeing brand that partnered with Alberti for this project) noted that the goal was to break through stigma and show female pleasure in a positive, healthy light. The hope is that not only society normalizes female pleasure, but that women themselves connect to their sexuality without “shame and secrecy.”

Given that all the women who participated were “in awe” seeing themselves “glowing and radiant” in their final photo, as Yang put it, it feels safe to say mission: accomplished.

Take a look:

An O Project participant. marcosalberti.com

An O Project participant. marcosalberti.com

An O Project participant. marcosalberti.com

An O Project participant. marcosalberti.com

An O Project participant. marcosalberti.com

An O Project participant. marcosalberti.com

An O Project participant. marcosalberti.com

An O Project participant. marcosalberti.com

An O Project participant. marcosalberti.com

An O Project participant. marcosalberti.com

In a video posted to YouTube, we get a behind-the-scenes look at Alberti’s process. Welcoming the models in, setting up his camera behind a curtain for privacy, talking them through the process, making them feel safe and comfortable, etc.

We also get to see the “awe” that Yang spoke of. It’s palpable.

“Initially, I was still apprehensive… [with] a lot of worry. And this one [referring to the final image] is like “Ha! Life is beautiful!” one woman shared, grinning ear-to-ear.

- YouTube www.youtube.com

We can talk ad nauseam about how women’s pleasure shouldn’t be a taboo subject, about how it’s a natural, vital part of her overall wellbeing, how it can lead to better mood, heart health, immune function, sleep, intimacy, self-esteem…yadda, yadda yadda…but there’s nothing like actually witnessing its semi-miraculous powers firsthand. It’s one of the things that make photography so powerful. We feel something raw and honest on a visceral level, so that we can THEN talk about it with empathy and understanding. It’s clear that Alberti knows this on a deep level and is using that knowledge for something truly good.

Be sure to follow Alberti (@marcos_alberti) on Instagram to keep up-to-date with all his work.

This article originally appeared last year