Butler enlisted some confederates to place orders for his drink, and it quickly rocketed to the top of Amazon's listings for the category, which led to Amazon's recommendation engine pushing the item on people who weren't in on the gag. When these orders came in, Butler pulled the plug, but not before an Amazon rep telephoned him to pitch him turning packaging, shipping and fulfillment over to Amazon:

wired.com/story/amazon-let-its…

5/

Amazon Let Its Drivers’ Urine Be Sold as an Energy Drink

Amazon sold bottles of urine marketed as an energy drink, a new documentary alleges. The company is said to make it alarmingly easy to sell dangerous items to children.

^{Amit Katwala (WIRED)}

The Release Energy prank was just one stunt Butler pulled for his doc; he also went undercover at an Amazon warehouse, during a period when Amazon hired an extra 1,000 workers for its warehouses in #Coventry, UK, in a successful bid to dilute pro-#union sentiment in his workforce in advance of a key union vote:

jacobin.com/2023/10/the-great-…

Butler's stint as an Amazon warehouse worker only lasted a couple of days, ending when Amazon recognized him and fired him.

6/

The Great Amazon Heist Takes the Piss Out of a Terrible Company

In his new special taking on Amazon, prankster Oobah Butler gets a job at a fulfillment center, films the brutal working conditions, and sells a drink made of Amazon drivers’ pee on the company’s platform. Amazon isn’t happy with his work.

^jacobin.com

The contrast between Amazon's ability to detect an undercover reporter and its *inability* to spot bottles of piss being marketed as bitter lemon energy drink says it all, really. Corporations like Amazon hire vast armies of "threat intelligence" creeps who LARP at being CIA superspies, subjecting employees and activists to intense and often illegal surveillance.

7/

But while Amazon's defensive might is laser-focused on the threat of labor organizers and documentarians, the company can't figure out that one of its bestselling products is bottles of its tormented drivers' own urine.

In the USA, the #FTC is suing Amazon for its monopolistic tactics, arguing that the company has found ways to raise prices and reduce quality by trapping manufacturers and sellers with its logistics operation.

8/

The company takes $0.45-$0.51 out of every dollar they earn and forcing them to raise prices at all retailers:

pluralistic.net/2023/04/25/gre…

The Release Energy stunt shows where Amazon's priorities are. Not only did Release Energy get listed on Amazon without any quality checks, the company actually nudged it into a category where it was more likely to be consumed by a person.

9/

The only notice the company took of Release Energy was in its logistics and manufacturing department - the part of the business that extracts the monopoly rents at issue in the FTC case - which tracked Butler down in order to sell him these services.

The drivers whose piss Butler collected don't work directly for Amazon, they work for a #DeliveryServicePartner. These DSPs are victims of a pyramid scheme that Amazon set up.

10/

DSP operators lease vans and pay to have them skinned in Amazon livery and studded with Amazon sensors. They take out long-term leases on depots, and hire drivers who dress in Amazon uniforms. Their drivers are minutely monitored by Amazon, down to the movements of their *eyeballs*.

11/

But none of this is "Amazon" - it's all run by an "entrepreneur," whom Amazon can cut loose without notice, leaving them with unfairly terminated employees, outstanding workers' comp claims, a fleet of Amazon-skinned vehicles and unbreakable facilities leases:

pluralistic.net/2022/04/17/rev…

12/

Speaking to #Wired, Amazon denied that it forces its drivers to piss in bottles, but Butler clearly catches a DSP dispatcher telling drivers "If you pee in a bottle and leave it [in the vehicle], you will get a point for that" - that is, the part you get punished for isn't the peeing, it's the leaving.

Amazon's defense against the FTC is that it spares no effort to keep its marketplace safe.

13/

As Amazon spokesperson #JamesDrummond says, they use "industry-leading tools to prevent genuinely unsafe products being listed." But the only industry-leading tools in evidence are tools to bust unions and screw suppliers.

In her landmark *Yale Law Review* paper, #AmazonsAntitrustParadox, FTC Chair #LinaKhan makes a brilliant argument that Amazon's alleged benefits to "consumers" are temporary at best, illusory at worst:

yalelawjournal.org/note/amazon…

14/

Amazon’s Antitrust Paradox

Amazon is the titan of twenty-first century commerce. In addition to being a retailer, it is now a marketing platform, a delivery and logistics network, a payment service, a credit lender, an auction house, a major book publisher, a producer of telev…

^{www.yalelawjournal.org}

In Butler's documentary, Khan's hypothesis is thoroughly validated: here's a company extracting hundreds of billions from merchants who raise prices to compensate, and those monopoly rents are "invested" in union-busting and countermeasures against investigative journalists, while the tools to keep you from accidentally getting a bottle of piss in the mail are laughably primitive.

Truly, Amazon is the apex predator of the platform era:

pluralistic.net/ApexPredator

15/

There are just three days left to back the #Kickstarter campaign for the audiobook of my next novel, *The Lost Cause*. These kickstarters are how I pay my bills, which lets me publish my free essays nearly every day. If you enjoy my work, please consider backing!

lost-cause.org

eof/