The book is up for presale on a Kickstarter that features the whole series as print books (with the option of personalized inscriptions), DRM-free ebooks, and a DRM-free audiobook read by Wil Wheaton:

kickstarter.com/projects/docto…

It's a story of how the first seeds of enshittification were planted in Silicon Valley, just as the first PCs were being born.

Here's part one:

pluralistic.net/2025/01/09/the…

And now, onto part two!

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Rivka Goldman was the only woman in Sales Group One, this being the group that serviced and supported synagogues and their worshippers. She’d traveled all around the country, sitting down with men who owned garment factories, grocery stores, jewelry stores, delis, and other small businesses, training their “girls” in the use of the Fidelity system.

3/

It could handle business correspondence, company books, payroll, and other functions that used to be handled by four or five “girls”—who could all be replaced with just one.

Rivka was the only woman, and often it wasn’t she who made the sale, because the men who owned these businesses talked to other men. It was her male colleagues in Sales Group One who closed those sales and pocketed the commissions, but Rivka never complained.

4/

“She was very good at it,” the rabbi told me. “She had a knack for computers, and for explaining them. The girls she trained, they learned. When they had troubles, they wanted to talk to her.”

* * *

Sister Maria-Eva Fernandez led a very large, all-woman team that ran mostly autonomously within Sales Group Two, a group that exclusively serviced parochial schools across the U.S., with a few customers in Central America.

5/

She was a product of these schools—she’d graduated from Christ the King in Denver and gone straight from there into the order, doing some student teaching before finding her way to Fidelity Computing via an internal talent search that filtered down to the convent from the archdiocese.

Like Rivka, Sister Maria-Eva was a natural: she could patiently train school administrators, their secretaries, department heads, and even individual teachers on the use of the Fidelity system.

6/

A couple of schools—fat with money from wealthy patrons—had bought entire classrooms’ worth of machines, creating programming labs for ambitious high-schoolers, and they were universally a success.

“We valued her, we praised her, we sent her to the national sales conference to lead workshops and share her expertise,” Father Marek said. “She was a star.” He spat the word.

* * *

7/

Elizabeth Amelia Shepard Taylor didn’t have to go on a mission, but there was never any question but that she would. Her family had been prominent in the Church of Jesus Christ of Latter-day Saints for over a century, and, as the eldest of eleven kids, she had a familial duty to set an example.

She had hoped for a posting in Asia—she’d studied Cantonese and Japanese in high school—but instead she drew San Jose, California.

8/

She staffed the Mission House, helping the boys who knocked on doors all day, serving as den mother, big sister, and the object of innumerable crushes.

She’d found a women’s computing club via a notice at the local library and had taken turns with four other women—two her age, and two retirees—prodding at a pair of Commodore PET computers, learning BASIC.

9/

Her letters home to her family were filled with the excitement of discovery and mastery, the esoteric world of assembly language that she’d dived into with the help of books and magazines from the library.

When her father heard that Fidelity was recruiting, he wrote her a letter. The same day she’d received it, she’d written a letter to Fidelity Computing Ltd., typing it up on the used ZX80 she’d bought at a swap meet (“for the Mission House”).

10/

It arrived at Fidelity in a #10 envelope, three neatly printed pages with the rough edges of fanfold paper that had had its perforations separated. The last page was all code examples.

11/

She was promised a job by return post, starting the day she finished her mission, and she never ended up going back to Salt Lake City—just got a Caltrain train to the Daly City station and met with a Bishop Clarke’s personal assistant, a young man named John Garn who had done his mission in Taipei and chatted with her the whole way to the office in Taiwanese, which she laboriously parsed into Cantonese.

12/

“She whipped Sales Group Three into a powerhouse,” Bishop Clarke said, with a sad shake of his head. “We went from last to first in under a year. Outsold the other two divisions combined, and we were on track to doubling this year.”

* * *

The three women had met at the annual sales conference, a huge event that took over the Fort Mason Center for a long weekend.

13/

Most of the event was segregated by sales group, but there were plenary sessions, mixers, and keynote addresses from leading sales staff that helped diffuse the winningest tactics across the whole business.

“We think they met in a women’s interfaith prayer circle,” Rabbi Finkel said. Father Marek made another of his disgusted grunts, which were his principal contributions to the conversation.

14/

Rabbi Finkel inclined his head a little in the priest’s direction and said, “Not everyone agreed that they were a good idea at first, but the girls loved them, and they created bonds of comity that served them well.”

“We don’t have a lot of turnover,” Rabbi Finkel said.

15/

“People like working here. They do well, and they do good. People from our faith communities sometimes feel like the future is passing them by, like their religion is an anchor around their necks, keeping them stuck in the past. A job here is a way to be faithful and modern, without sacrificing your faith.”

16/

The bishop nodded. “When they turned in their resignation notices, of course we took notice. As Rabbi Finkel says, we just don’t get a lot of turnover. And of course, these three girls were special to us. So we took notice. I met with Elizabeth myself and asked her if there was anything wrong, and she refused to discuss it.

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I asked her what she did want to discuss and she went off on these wild tangents, not making any sense. I wrote a letter to her father, but I never heard back.”

19/

“Rivka is a good girl,” the rabbi said. “She told me that she still loved God and wanted to live a pious, modest life, but that she had ‘differences’ with the teachings. I asked her about these ‘differences,’ but that was all she could say: ‘differences, differences.’ What’s a difference? She wants to uncover her hair? Eat a cheeseburger? Pray with men? She wouldn’t say.”

20/

Father Marek cleared his throat, made a face, glared. “When Sister Maria-Eva ignored my memo asking her to come see me, I called her Mother Superior and that’s when I discovered that she’d left the order. Left the order! Of course, I assumed there was a man involved, but that wasn’t it, not according to her Mother Superior. She had taken new orders with a . . . fringe sect. It seemed she was lost to us.”

21/

*Picks and Shovels* is a new, standalone technothriller starring Marty Hench, my two-fisted, hard-fighting, tech-scam-busting forensic accountant. You can pre-order it on my latest Kickstarter, which features a brilliant audiobook read by Wil Wheaton:

martinhench.com

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