Surveys show that the increasing number of extreme climate events, including floods, wildfires and hurricanes, has not raised awareness of the threats posed by climate change. Instead, people change their idea of what they see as normal. This so-called “boiling frog effect” makes gradual change difficult to spot.

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theguardian.com/news/2025/jul/…

‘Boiling frog’ effect makes people oblivious to threat of climate crisis, shows study

Research shows people’s response to binary data could drive more effective ways of communicating gravity of crisis

^{David Hambling (The Guardian)}