Canon Philippines Gathers Filmmakers and Creators for “The Next Big Scene” EOS C50 Launch
Canon Marketing Philippines, Inc. brought together filmmakers, content creators, and visual storytellers for “The Next Big Scene” – Canon EOS C50 Launch, held on December 3, 2025, at Baked Studios, Makati City.
The event celebrated the EOS C50, Canon’s smallest and lightest cinema camera, designed for filmmakers and creators who demand both mobility and professional-grade quality.
The EOS C50 introduces features designed for today’s multi-platform storytelling landscape. It delivers up to 7K 60p internal RAW recording in a form factor that fits comfortably in the hand.
As the first camera in the Cinema EOS lineup with 3:2 Open Gate recording, it captures the full width and height of its 7K sensor, giving filmmakers maximum flexibility in post-production.
The Simultaneous Crop Recording feature allows creators to capture full 4K footage alongside cropped 2K vertical or square versions in a single take—ideal for producing multi-platform content.
The Canon EOS C50 Body Only with XLR Handle is priced at ₱189,998.
Through hands-on experiences and interactive demonstrations, guests explored how the camera makes professional-grade cinematic storytelling more accessible, whether filming documentaries, creating social media content, or capturing large-scale productions.
The event also featured insights from industry professionals who shared their perspectives on the future of Filipino filmmaking. During a fireside chat, Paolo Ruiz, Advertising Filmmaker; Ian Celis, Commercial and Wedding Videographer; Gabby Cantero, Food and Lifestyle Director; and Carlo Obispo, Film Director and Screenwriter discussed emerging opportunities in vertical-format content.
They also shared insights on camera ergonomics, technical workflows, and features—like simultaneous crop recording—that enhance creative freedom.
“Filipino filmmakers and content creators continue to push boundaries of creative storytelling,” said Jian Liu, Consumer Information and Imaging (CII) Director of Canon Marketing Philippines.
“Regardless of format, their stories deserve cinema-quality production. We’ve packed cinema-grade technology into a camera built for versatility, so technical limitations don’t dictate what stories get told.”
“Our mission is to empower every creator in the Philippines to tell their stories without compromise,” said Anuj Aggarwal, President and CEO of Canon Marketing Philippines. “With the EOS C50, Canon continues to deliver professional tools that match the ambition and creativity of our local filmmaking community.”
The Philippines’ expanding creative community demands versatile, professional tools. With the EOS C50, Canon empowers creators to tell their stories across every screen and platform.
For more information about the Canon EOS C50 and Canon’s full range of imaging solutions, visit ph.canon/en/consumer.
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Canon backs Philippine Red Cross relief efforts
Canon Marketing (Philippines), Inc., together with Canon Business Machines (Philippines), Inc. (CBMP) and Canon Business Service Centre Phils., Inc. (CBSC), has extended support to the Philippine Red Cross (PRC) to bolster ongoing relief and recovery efforts in Visayas and Mindanao.The donation was personally turned over to Philippine Red Cross Chairman Richard Gordon and Secretary General Gwendolyn Pang, underscoring Canon’s continued commitment to stand alongside Filipino communities during times of hardship.
“Our support for the Philippine Red Cross reflects our deep belief in the philosophy of Kyosei – working together for the common good,” said Mr. Anuj Aggarwal, President & CEO of Canon Marketing (Philippines), Inc.
“In moments of challenge, we step forward not just as a company, but as a partner and a friend to the communities we serve. We are proud to share our resources, our time, and our unwavering support to help rebuild lives and bring hope to those affected in Visayas and Mindanao.”
Philippine Red Cross Chairman Richard Gordon expressed appreciation for the collaboration and highlighted the critical role of private-sector support in humanitarian response.
“We at the Philippine Red Cross sincerely welcome Canon’s donation and solidarity in this mission,” said Gordon. “It is through partnerships like this—corporate leaders stepping up, volunteers tirelessly delivering—that communities recover stronger and more resilient. Thank you to Canon for making a meaningful and lasting impact.”
This initiative reflects Canon’s Kyosei philosophy of living and working together for the common good as the company continues to support nationwide efforts to rebuild, restore livelihoods, and strengthen resilience in disaster-affected communities.
About Canon in the Philippines
Canon is a global multibillion-dollar company offering one of the world’s most extensive digital imaging product portfolios – from personal imaging devices to business solutions.
In the most recent U.S. patent rankings, Canon marked its 38th consecutive year among the top five U.S. patent holders and its 19th straight year as the leading Japanese company, underscoring the company’s enduring culture of innovation and technological leadership.
Rooted in its Kyosei philosophy of living and working together for the common good, Canon delivers total imaging solutions that enhance both personal and professional experiences.
The brand has been consistently recognized among Interbrand’s Best Global Brands for over two decades, reflecting its strong reputation for reliability, performance, and responsible corporate citizenship.
In the Philippines, Canon Marketing (Philippines), Inc. operates nationwide with a strong network of offices and authorized service centers. The organization has received multiple distinctions, including the Corporate Award and the Gold Bagwis Seal of Excellence for outstanding customer service.
Canon Philippines is committed to sustainability, integrating environmentally responsible practices across its operations and product lifecycle to help build a greener future.
For press materials, visit the Canon Press Center.
For product and service inquiries, contact the Customer Care Hotline at +63-2-884-9000.#business #canon #cebu #csr #disasterRelief #events #finance #latest #lifestyle #news #philippines #tech #technology
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