Why is Mastodon struggling to survive?


I don't like the clickbait title at all -- Mastodon's clearly going to survive, at least for the forseeable future, and it wouldn't surprise me if it outlives Xitter.

Still, Mastodon is struggling; most of the people who checkd it out in the November 2022 surge (or the smaller June 2023 surge) didn't stick around, and numbers have been steadily declining for the last year. The author makes some good points, and some of the comments are excellent.

https://www.reddit.com/r/Mastodon/comments/1g1g844/why_is_mastodon_struggling_to_survive/

in reply to The Nexus of Privacy

Because Threads and BlueSky form effective competition with Twitter.

Also, short form content with just a few sentences per post sucks. It's become obvious. That Twitter was mostly algorithm hype and FOMO.

Mastodon tries to be healthier but I'm not convinced that microblogs in general are that useful, especially to a techie audience who knows RSS and other publishing formats.

This entry was edited (1 year ago)
in reply to dragontamer

@dragontamer @The Nexus of Privacy

"short form content with just a few sentences per post sucks"

I agree and that's why the first site I put up was friendica, but I find on friendica, even though people have the space to express their thoughts in depth and eloquently, few do so, so perhaps Mastodon is so successful because it appeals to people who are incapable of effective self expression. At any rate, it is a reality that it is, so I do run one of those also.

in reply to dragontamer

Bluesky certainly provides another option ... when Apartheid Clyde led to Twitter getting shut down in Brazil, there was a small bump in Mastodon's numbers, but a much bigger influx to Bluesky. Then again Bluesky's addressed a lot of problems people coming to Mastodon in 2022 had, and Mastodon hasn't, so if everybody had come to Mastodon instead the pattern would likely have repeated itself and most of them wouldn't have stuck around.
in reply to Otter

erinkissane.com/mastodon-is-ea… is a good overview (not by me!) of issues that the November 2022 wave ran into. What's frustrating is that so many of these are very similar to the issues the April 2017 wave ran into!

Release 4.3 did some work on the recommended accounts, that's good, but the problems start even before that. What instance to sign up to? Most people have better experiences on smaller instances that match either their interests or their geography ... but how to find them? mastodon.social is (for most people) kind of meh -- certainly not the worst, but it's not all that well-moderated, and it's big enough that the local feed isn't useful for finding interesting people or stuff -- and that's now the default. Also it took over a year to get 4.3 out; I get it, they're a small team, some stuff turned out to be a lot harder than expected, and they had to deal with a bunch of security patches in the interim ... still, that means progress is frustratingly slow.

in reply to iopq

This entry was edited (1 year ago)
in reply to dragontamer

Microblogging is definitely useful for many things, short and quick thoughts, links to news articles, jokes, memes etc. You can also comment and share things easily. Microblogging actually resembles instant messaging in a lot of ways, just with an undefined ’group chat’ size.

I find it kinda funny that Twitter has become so toxic that people start thinking there must be something wrong with the format.

Also RSS clearly can’t replicate a big chunk of the desirable properties of microblogging (eg. easy sharing and commenting).

in reply to The Nexus of Privacy

I think because when it comes to Instagram or Twitter type social media more people probably use it only to follow accounts and have no interest in being involved in it. So closer to treating it like a rss reader than something like lemmy or reddit. And conversation feed sucks in general.

I use squawker for Twitter. Can't comment, like, sub, or whatever and account follows are just local feeds like Stealth for Reddit or NewPipe or Freetube. And that's all I need from it.

in reply to The Nexus of Privacy

i have a mastodon account but it’s completely useless for me.

the only thing i use twitter for is to follow updates and news from professional journalists and artists who are not on mastodon and likely will never be. if your job depends on twitter, switching to mastodon is not going to happen.

if i want to engage with random average people, i come here to lemmy.

This entry was edited (1 year ago)
in reply to The Nexus of Privacy

Mastodon is pretty different to its competitors. It looks similar to Twitter / Bluesky, but the way the social network functions is completely different.

It's designed to be anti-infuencer... One of the things I hate about most social media platforms is a few people get all the attention. There are a few reasons for this, but it's not really based on merit.

I think a lot of people joined Mastodon wanting a Twitter clone. It's obviously not and Bluesky is, so people moved there. The approach Mastodon takes is far from perfect, and may not work out in the long run. But it seems like it's worth at least trying something different.

in reply to mutant_zz

It’s designed to be anti-infuencer


When my own feed, free of the algorithm, did not have content of interest. Because I or others took turns shouting into the void. Then I would go on the explore /front page where there was definitely an algorithm of influencers, many who had follower counts of thousands, talking about the same stuff. Many seemed to be upper middle class Americans .

I soon hated them, but many were broadcast to other instances’ front page too. Between them and lack of interaction from people I wanted to hear from, I left

in reply to The Nexus of Privacy

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in reply to Lvxferre [he/him]

I disagree with your and the author's conclusions.

I have made my own long comment about it in thread, so here I am going to focus on your chart.

First, I will accept the data of the chart at face value, it seems resonably accurate and I don't have any other data to work off of.

My point is that you are interpreting it wrong.

To me the declining slopes after the sruges are not relevant to any long term conclusions, they follow a highly predictable curve and doesn't mean much.

If you look at the end of the graphs you can even see it growing slightly, that is obviously not evidence of anything yet, but to me it is an indication of either a start of another surge, or stability.

I believe you are too quick at spreading doom for Mastodon, give it half a year and look at the stats then, we won't see a meteoric rise of active users any time soon, just accept it and work with more realistic expectations.

in reply to stoy

in reply to stoy

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Context for other users - the user above is likely referring to the Gartner cycle:

As anyone here can see, it looks nothing like that pattern that I've highlighted.

If the success condition for Mastodon is "to become a long-term viable and attractive alternative to corporate-owned microblogging", then improvements of the platform are necessary.

To be clear on my opinion in this matter: I want to see Mastodon to succeed, I want to see X and Threads closing down, and IDGAF about Bluesky. However I'm not too eager to engage in wishful belief and pretend that everything is fine - because acknowledging the problem is always the first step to solve it.

in reply to stoy

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in reply to Handles

I wasn't aware of the connection with the band - thanks for the info! Still, people are bound to associate "mastodon" first and foremost with the critter.

Either way, back in 2008 I bet people were making fun of Twitter for being named after bird sounds, so.


I don't remember but you're likely correct. There's a difference though - Twitter didn't need to capitalise on every single tiny advantage, Mastodon does it, and while the role of branding might be small it still gives you (or your competitors) some edge.

in reply to The Nexus of Privacy

Bluesky, using ATProto, which as near as I can tell is not used by anyone else, is not part of the fediverse as a result. Since both ActivityPub, and ATProto, and for that matter also Zot, are all open sourced protocols, it is my hope someone will build bridge software that incorporates and provides interoperability between both. Hubzilla would seem an ideal place for that to happen since that is already it's role, to bridge multiple protocols.
in reply to The Nexus of Privacy

Mastodon is not struggling.

  1. Mastodon is not a single entity, if mastodon.art dies tomorrow I would just create a new Mastodon profile on another instance.
  2. Yeah, Mastodon use surged in 2022 and 2023, and yeah most users didn't stay around, but compared to the numbers before 2022, Mastodon has s big bump of new users.

Looking at two surges of new users seeing the vast majority not stick around and missing that a sizable chunk still stayed is missing the point.

This article would never have been written if the user increase didn't have temporary surges, that result would be the same number of users, but less brand recognition.

Mastodon is also not driven by the same kind of metrics as a centralized system, plenty of people can just run their own instance just for the fun of it, they don't need constant growth.

So calm down, and take it slow.

Don't sell Mastodon short.

in reply to JubilantJaguar

On the very end of the graph you can see it sort of beginning to stabalize, there was even a small uptick in the second to last point, and sure, the last point shows a small decrease again.

My point is that it is too early to call out for danger regarding mastodon, that is too alarmist and may scare new users from the platform, speeding up the end of Mastodon.

So untill we have a period of time without surges it is hard to determine user growth

in reply to The Nexus of Privacy

I tried to replace Twitter by Mastodon but, in the end, I just left Twitter and don’t use Mastodon at all. The main reason I think is because the « onboarding » is painful. I never succeeded to find interesting people to follow. I faced many ghost accounts from people posting once a month or stopped a few years ago.

If you don’t find people by yourself, no one is going to see your posts and so, you won’t be able to find new people to follow by posting.

I don’t like what Twitter became, but the base principle of the algorithm (before it became X with the paid subscriptions) was working great for me. I was constantly adding new people to the mix, and removing inactive ones every month.

If I struggled this much with Mastodon, I am not surprised many people create an account and leave a few days / weeks later.

in reply to djidane535

This entry was edited (1 year ago)
in reply to The Nexus of Privacy

Definently had the feeling of walking into a gay bar and not knowing anyone, like the article says.

I thought it was pretty cool personally because I never interact with gay people (afaik) in real life. And we have computer tech as a common interest, that's why we are on mastadon... But for people who are not into tech, I guess it's not so much to talk about maybe.

in reply to The Nexus of Privacy

While I agree with the article and a lot of comments, I am still active on my Mastodon account and I am enjoying it more than ever.

Disclaimer: I'm a white male westerner working in IT. 😉

A friend of mine works in linguistics and education. He was an avid Twitter user and has since migrated to Bluesky and Mastodon. He says, Mastodon is quite complex and clunky but on Bluesky there's not much happening in his bubble.

For me, the quality of the conversation and the regional character of my local instance is a big plus on Madison. On Lemmy, I read a lot on international and tech topics, but on Mastodon, the conversation is related more to my countries politics and my region.

So, maybe they lost a lot of users. But the 14% that stayed are a good start for quite a vivid community.

If anyone has questions on how to get something out of Mastodon, ask away or follow me here: mateng@nrw.social.

in reply to The Nexus of Privacy

This entry was edited (1 year ago)
in reply to Cyno

The first rule of Mastodon is "filter the term 'Mastodon'".

While you're at it, filter out mentions of any other social media you can think of. All of that metadiscourse is apparently important for people to get off their chests, buy it's numbing to read.

I'm fairly happy using Mastodon, but the lack of algorithms made it necessary to curate my feed very strictly. I turned off boosts/reposts in my app, too, and I now have a slow-moving, low-drama newsfeed that doesn't stress me out just opening it.

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in reply to The Nexus of Privacy

I have a Mastodon account and now on my fourth, fifth instance. I instance hop a lot, which helped me find my people.

I dont agree with a huge chunk of what was said in the post. But I understand where the white people in Bali reference comes from. I am an Asian woman in tech and took me awhile to find people that I can actually connect with. What I like about Mastodon is the fact that I can find niche topics that I wont see in other social media. Also, want to flag that I no longer have accounts in proprietary social media since 2017 which probably helped my drive to find an online community.

In saying so, I have faced some crazy level of stalking (one person only so I guess its isolated?) to the point that this person messaged me on Linkedin and emailed me to tell me I was being impersonated on Mastodon. Because he didnt believe that I am myself??? He went on saying, Hi Miss, I saw youre being impersonated blah blah.

But I also want to mention that I have met so many amazing people through Mastodon.

Its a weird space, but I am weird so I guess I belong there. Loo

in reply to The Nexus of Privacy

There's just not many people on there. And I already never used Twitter except to read in-time updates from people and companies, so naturally with many of them being on Threads or Bluesky, that's where I'd go to get that information.

I mean it's just normal to have a "social" part to social media, no?

in reply to The Nexus of Privacy

I agree with top comment.

I'm Indonesian. Most of trending fediverse are Western related topics which It's not relevant to me.

There's one time when I randomly post about my country politics, and people on Mastodon just assume or comment using Western mindset.

Other than this Lemmy account, I mostly stick with hobby-related fediverse that mostly East Asian and Southeast Asian people (mostly Misskey instance)

Also, Indonesian is currently the highest user on Twitter, recently bypassed Brazil. People still use it as our local feed is... well localized. No Western-related discussion and much more comfy.

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in reply to The Nexus of Privacy

Fediverse reshared this.

in reply to ColonelThirtyTwo

Yeah, right now the way I think of it is that Bluesky is (conceptualy) a single big instance, connected to the rest of the ActivityPub fediverse via Bridgy Fed (which speaks both AT and ActivityPub). Bluesky's decentralized in a different way, and the broader ATmosphere (apps that use AT protocol) is growing as well, but it deosn't really have the same concept of instance.
in reply to ColonelThirtyTwo

This entry was edited (1 year ago)
in reply to ColonelThirtyTwo

Sorta/mostly. The protocol has a bit of a different model then Activity Pub, and it's in development so there are some limitations, but it's been opened and there's people hosting their own PDSs now (the part of Bluesky that hosts your account).

To my knowledge there's only two AT relays (the part that aggregates content from PDSs), Bluesky itself and very recently frontpage (a link aggregator). That makes the network fairly centralized right now, although BlueSky/AT has made a lot of progress in the last 9 months in terms of opening up so I expect it'll be a lot less centralized this time next year. I'm also betting that somebody will make an AT client that pulls posts directly from PDSs instead of going through a relay at some point.

Fediverse reshared this.

in reply to Dame

Sure

github.com/0n4t3/nipy-bridge

Readme is overdue to actually be finished, but the script itself is working. Can be run locally on desktop or termux, though some clients on desktop need a custom host added since they don't like localhost and amethyst only uses it if you don't add it as a local relay.

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Fediverse reshared this.

in reply to The Nexus of Privacy

I made a Mastodon account during that blitz in '22. Yes, content wasn't there yet, but honestly, it was the interface for me. It's UI didn't feel simplistic enough to me as someone just getting started with it.

Lemmy may have faced a similar fate for me if it weren't for the smooth interface of Sync to be honest. I know many on here are leaps and bounds beyond my tech proficiency, but so many folks are still in the stone ages writing their passwords on post-it notes etc so to think that they'd adopt something like Mastodon over Twitter or Lemmy over Reddit seems like the bigger counterparts will always win just on sign-up flow and instant gratification.

in reply to Kcap

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Yeah, Mastodon's interface has a lot of complexities. It drives me crazy when people say "just like email" ... here's the most recent diagram of what posts are visible in your federated timeline.
This entry was edited (1 year ago)

reshared this

in reply to The Nexus of Privacy

It's not dead but it has one big and massive issue that prevents mass adoption - discovery. If I can't just write the name of my friends in search and find them no matter where they made their account - for an ordinary user, or one that comes from centralized services, this seems extremely alien and hostile.

And in the end, if you can't find your friends, you want to interact with, what is the point of using the service?

Luckily, Mastodon is working on a discorvery protocol that should offer a way to find people across the board, which will hopefully make the Fediverse "appear" centralized to the average Joe while maintaining all the benefits of decentralization to the advanced users.

in reply to JoJo

I don't know or need to know the handle. I know my friends name and surname and that must be more than enough. Facebook doesn't need "@facebook" and twitter doesn't need "@twitter" to find people if they exist there. I know the feature is coming but it is the key to make it accessible to wide range of average Joes who don't want to, in their own vision, be rocket scientists to find people on the fediverse. It needs to be as simple as on facebook or other networks.
in reply to Fedditor385

Luckily, Mastodon is working on a discorvery protocol that should offer a way to find people across the board, which will hopefully make the Fediverse “appear” centralized to the average Joe while maintaining all the benefits of decentralization to the advanced users.


I'd bet that this will be so proprietary and non-standard again that it'll only work within Mastodon, maybe plus a few of its own soft-forks, effectively ignoring 30% of the Fediverse.

in reply to SirEDCaLot

That format was pretty good for "Come see us live at the Sodbury Theatre in Glurpfortshire, Feb 32nd @9PM!"

I remember an instance where a Cracked.com article pointed out something like "5 creepy places on the internet" one of which was a dicussion forum in which one account was posting over and over, many times a day, about public appearances and such of the cast of Buffy the Vampire Slayer, and readers showed up en masse to harass this person. Turns out she was off-label using a forum engine as her own little microtwitter to publish alerts to a fan club. But when the Cracked author rejected that context and substituted his own, it smelled a lot like Humanbeing151.

But yes in general I find discussion boards to be more useful; I think it's why they were invented first; Reddit and Lemmy are basically just different approaches to implementing Usenet.

in reply to Dragon Rider (drag)

Nothing interesting for 99% population. Tech blogging is the hardest stuff and most tech youtubers pretty much stopped contributing. What's the point of sharing knowledge if any gamer on twitch has bigger audience than you maybe 200 - 300 live watchers and it's the a good number of viewers for a very well known polish security researcher ( ex Google ). So you know why social media is going shit
in reply to The Nexus of Privacy

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in reply to The Nexus of Privacy

I have an account that I use to read, but I've never posted on Mastodon. Decided to tweet after seeing this post and I see a privacy option called "Quiet Public - Fewer Algorithmic Fanfares".

Seriously, wtf is this? What does that even mean? If techie people like me can't figure out Mastodon then you can't expect the general public to do that. I'm not blaming this feature in particular, but Mastodon is quirky in all the wrong ways.

This entry was edited (1 year ago)
in reply to The Nexus of Privacy

in reply to ElectroVagrant

Agreed, that would have been a much better title. There's a lot of negativity around Mastodon -- the Twitter migration in 2022 is often described as a "failure". It certainly wasn't a success, but I see it much more as a missed opportunity.

Network effects are certainly a big deal but every social network has to deal with the issue, and some succeed. Addressing some of the reasons for bouncing not only improves retention, but makes it more likely that people recommend it to their friends. So many of the problems from July 2023's Mastodon Is Easy and Fun Except When It Isn’t were problems back in 2017 as well ... how much progress has Mastodon made? Fortunately other fediverse software's making more progress, but it's still frustrating.

in reply to madcaesar

Mastodon wasn't launched by a VC-backed Silicon Valley startup to become the phone app that replaces Twitter.

It was created by a German high school graduate and metalhead all alone as not much more than StatusNet with a different UI and some features cut for simplicity. It was designed by a nerd for nerds, nerds who didn't rely on phone apps for everything. At this level, and back in 2016, not even an official native iPhone app was mandatory.

in reply to The Nexus of Privacy

Mastodon was around for a while, slowly being built up until 2022 when the big twitter surge happened. They had the perfect foundation to make it the next big thing and all they had to do was keep the people who joined, make it slightly easier to join, and develop a few features like quote posts.

  • They banned and defederated everyone who wasn't in a very narrow sliver of political and technological opinions.

Mastodon lost it's momentum, but had a second shot a year or two later. Threads joined the network offering a massive user base that could talk with Mastodon users. Then Bluesky blew up and that was bridged so Mastodon could talk with those people too. Mastodon may not have been the center of things anymore, but it could be fully integrated into the other two.

  • Most servers defederated with threads and bridges.

There are other things that I'm sure play a roll as well. Luck, discoverability, easiness to join, people getting board, people looking at the next shiny thing, you name it. But it does look to be in many ways self inflicted.

in reply to The Nexus of Privacy

On the feature side, according to Mastodons recent 4.3 release post development is only 4 full time employees and a budget of under $500k annually. That is basically nothing in the realm of social media companies.

Improving Mastodons features requires money and resources, but Mastodons users are unwilling to pay for instances and unwillingly to fund development. Hell, the .world folks host a bunch of instances for collectively hundreds of thousands of users and they take in about $1k a month in donations. I’m surprised that even covers hosting costs.

So…it’s no wonder that it isn’t going to be as polished as other social media in ways that would reduce the attrition.

in reply to The Nexus of Privacy

Mastodon is my only presence on social media. I love it. I found (over time) a large community of people who share my different interests. I love the wokeness of it. I don’t miss my lefty mutuals who are somehow still on X/Meta. I love the absence of influencers, algorithms and nazis. I love discovery through following hashtags. I could go on and on. I’m fine with people hating it for all the reasons I love it. They would ruin the vibe if they moved there.
Unknown parent

piefed - Link to source

Kierunkowy74

I echo the sentiment that there aren't a lot of Asian people on Mastodon. Although it seems that vivaldi.net is mostly Japanese people.


Asians are mainly using their national instances. Several largest Mastodon instances are Japanese (Pawoo, mstdn.jp, Fedibird), there are also pretty large Korean (planet.moe) or Chinese ones (m.cmx.im, alive.bar, wxw.moe). Outside East Asia, Asian instances tend to be small, though.

in reply to The Nexus of Privacy

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in reply to IronKrill

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in reply to UnderpantsWeevil

Unknown parent

lemmy - Link to source

stardust

I'm saying they are using it like a rss in the fact that they are mainly there just to follow and be fed content. It's where they go if they want direct content submissions from blank famous person.

You seem more fixated on arguing semantics.

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Unknown parent

lemmy - Link to source

Katrisia

So... This is stalkerish, but I was curious about your dark/gothic interests and I read some of your comments and you seem like an interesting person. I'd be grateful if you could share your poetry (a link to your accounts or whatever medium). 😳 Sorry; thank you.
in reply to The Nexus of Privacy