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Why is Mastodon struggling to survive?


I don't like the clickbait title at all -- Mastodon's clearly going to survive, at least for the forseeable future, and it wouldn't surprise me if it outlives Xitter.

Still, Mastodon is struggling; most of the people who checkd it out in the November 2022 surge (or the smaller June 2023 surge) didn't stick around, and numbers have been steadily declining for the last year. The author makes some good points, and some of the comments are excellent.

https://www.reddit.com/r/Mastodon/comments/1g1g844/why_is_mastodon_struggling_to_survive/

in reply to The Nexus of Privacy

Mastodon has a larger percentage of the fediverse audience than any other agent, so not sure how you can equate that to struggling to survive. It is somewhat polluted with former Twatter left wing retards but that is just because it's resemblance to Twatter lead to it's adoption by a lot of former twatter twits when Musk took Twatter over.
in reply to Nanook

Fwiw, a lot of people here call it Xhitter. Bc it sounds like Shitter, which is what the site has become (I wouldn't know personally, I didn't have an account there even before the Musk took it over:-).
in reply to OpenStars

@OpenStars I would argue that it hasn't become that, it was that well before Musks takeover.
in reply to The Nexus of Privacy

Because Threads and BlueSky form effective competition with Twitter.

Also, short form content with just a few sentences per post sucks. It's become obvious. That Twitter was mostly algorithm hype and FOMO.

Mastodon tries to be healthier but I'm not convinced that microblogs in general are that useful, especially to a techie audience who knows RSS and other publishing formats.

This entry was edited (12 hours ago)
in reply to dragontamer

@dragontamer @The Nexus of Privacy

"short form content with just a few sentences per post sucks"

I agree and that's why the first site I put up was friendica, but I find on friendica, even though people have the space to express their thoughts in depth and eloquently, few do so, so perhaps Mastodon is so successful because it appeals to people who are incapable of effective self expression. At any rate, it is a reality that it is, so I do run one of those also.

in reply to dragontamer

Bluesky certainly provides another option ... when Apartheid Clyde led to Twitter getting shut down in Brazil, there was a small bump in Mastodon's numbers, but a much bigger influx to Bluesky. Then again Bluesky's addressed a lot of problems people coming to Mastodon in 2022 had, and Mastodon hasn't, so if everybody had come to Mastodon instead the pattern would likely have repeated itself and most of them wouldn't have stuck around.
in reply to The Nexus of Privacy

What are some of the issues you'd like to see addressed? I don't use mastodon as much so I'm not familiar with what has / hasn't been done.

ex. I hear they've been working on content discovery, such as with the recommended accounts carousel

in reply to Otter

erinkissane.com/mastodon-is-ea… is a good overview (not by me!) of issues that the November 2022 wave ran into. What's frustrating is that so many of these are very similar to the issues the April 2017 wave ran into!

Release 4.3 did some work on the recommended accounts, that's good, but the problems start even before that. What instance to sign up to? Most people have better experiences on smaller instances that match either their interests or their geography ... but how to find them? mastodon.social is (for most people) kind of meh -- certainly not the worst, but it's not all that well-moderated, and it's big enough that the local feed isn't useful for finding interesting people or stuff -- and that's now the default. Also it took over a year to get 4.3 out; I get it, they're a small team, some stuff turned out to be a lot harder than expected, and they had to deal with a bunch of security patches in the interim ... still, that means progress is frustratingly slow.

in reply to The Nexus of Privacy

The fact that like an rethreads are not federated is I pretty big issue. Like if you come from a small instance, you'll see most global posts at 0 likes, which makes the platform look dead.
in reply to dragontamer

in reply to ArchRecord

Non-file based computing is a highly unexplored design space.


No it isn't; that's what databases are.

in reply to grue

@grue @ArchRecord An example of a database that doesn't keep it's data in files?
in reply to Nanook

I'm not a big expert on database technology, but I am aware of there being at least a few database systems ("In-Memory") that use the RAM of the computer for transient storage, and since RAM doesn't use files as a concept in the same way, the data stored there isn't exactly inside a "file," so to speak.

That said, they are absolutely dwarfed by the majority of databases, which use some kind of file as a means to store the database, or the contents within it.

Obviously, that's not to say using files is bad in any way, but the possibilities for how database software could have developed, had we not used files as a core computing concept during their inception, are now closed off. We simply don't know what databases could have looked like, because of "lock-in."

in reply to grue

This entry was edited (8 hours ago)
in reply to ArchRecord

Wow!

“Minus is a finite social network where you get 100 posts—for life.”
in reply to dragontamer

Also, short form content with just a few sentences per post sucks


Your post could fit on Mastodon

in reply to iopq

This entry was edited (6 hours ago)
in reply to dragontamer

Microblogging is definitely useful for many things, short and quick thoughts, links to news articles, jokes, memes etc. You can also comment and share things easily. Microblogging actually resembles instant messaging in a lot of ways, just with an undefined ’group chat’ size.

I find it kinda funny that Twitter has become so toxic that people start thinking there must be something wrong with the format.

Also RSS clearly can’t replicate a big chunk of the desirable properties of microblogging (eg. easy sharing and commenting).

in reply to The Nexus of Privacy

I think because when it comes to Instagram or Twitter type social media more people probably use it only to follow accounts and have no interest in being involved in it. So closer to treating it like a rss reader than something like lemmy or reddit. And conversation feed sucks in general.

I use squawker for Twitter. Can't comment, like, sub, or whatever and account follows are just local feeds like Stealth for Reddit or NewPipe or Freetube. And that's all I need from it.

in reply to The Nexus of Privacy

because its name is Mastodon, something that when people google it pulls up a band.

Also because it's trying to be a hot fresh new thing but it's literally named after an animal that's extinct.

If it had a catchier and more unique name it probably would have caught on more.

in reply to fluxion

ZING!

And dipshit elon literally argued in court that "twitter doesn't exist anymore"

HMMM MAYBE SOMEBODY SHOULD INVENT IT

🤔

in reply to Cyrus Draegur

Yeah, lemmy suffered from this too, SEO is completely neglected when picking name.
in reply to The Nexus of Privacy

i have a mastodon account but it’s completely useless for me.

the only thing i use twitter for is to follow updates and news from professional journalists and artists who are not on mastodon and likely will never be. if your job depends on twitter, switching to mastodon is not going to happen.

if i want to engage with random average people, i come here to lemmy.

This entry was edited (10 hours ago)
in reply to The Nexus of Privacy

Honestly my biggest issue is getting randomly banned from trans spaces for expressing my own lived experience with surgery and how I view my own body and gender. They're so "inclusive" that they start excluding people that don't use their very specific language or share their beliefs exactly. They keep kicking people out then wondering where all the people went!
in reply to Apytele

That's true of a lot of spaces who have been historically discriminated against. They become so hyper-aware of any criticism, that they immediately think anyone who has an experience different than their own is "the enemy".
in reply to Apytele

You may have heard of Folsom Street Fair? The sex & kink positive, all-inclusive, world-famous, 2-day long, San Francisco street fair?

For the first time in over 2 decades of attending my husband and I were turned away from the new, unmarked, Trans & Non-Binary Gate & Safe Space because we weren’t, nor did we identify, as such.

in reply to The Nexus of Privacy

Mastodon is pretty different to its competitors. It looks similar to Twitter / Bluesky, but the way the social network functions is completely different.

It's designed to be anti-infuencer... One of the things I hate about most social media platforms is a few people get all the attention. There are a few reasons for this, but it's not really based on merit.

I think a lot of people joined Mastodon wanting a Twitter clone. It's obviously not and Bluesky is, so people moved there. The approach Mastodon takes is far from perfect, and may not work out in the long run. But it seems like it's worth at least trying something different.

in reply to The Nexus of Privacy

I never liked the microblog format so while I've had acouple masto accounts since 2016 I never used it. But i also never used twitter.
in reply to The Nexus of Privacy

This entry was edited (8 hours ago)
in reply to Lvxferre

I disagree with your and the author's conclusions.

I have made my own long comment about it in thread, so here I am going to focus on your chart.

First, I will accept the data of the chart at face value, it seems resonably accurate and I don't have any other data to work off of.

My point is that you are interpreting it wrong.

To me the declining slopes after the sruges are not relevant to any long term conclusions, they follow a highly predictable curve and doesn't mean much.

If you look at the end of the graphs you can even see it growing slightly, that is obviously not evidence of anything yet, but to me it is an indication of either a start of another surge, or stability.

I believe you are too quick at spreading doom for Mastodon, give it half a year and look at the stats then, we won't see a meteoric rise of active users any time soon, just accept it and work with more realistic expectations.

in reply to stoy

in reply to Lvxferre

The slopes you meassure are still tied to the preceeding surges, so I can't treat them as any indication of success/failure.

To me it kinda looks like we are in the trough of disillusionment, which is a normal period of any new tech/system.

With improvements to the network we soon hit the slope of enlightenment.

in reply to stoy

Context for other users - the user above is likely referring to the Gartner cycle:

Image/photo

As anyone here can see, it looks nothing like that pattern that I've highlighted.

If the success condition for Mastodon is "to become a long-term viable and attractive alternative to corporate-owned microblogging", then improvements of the platform are necessary.

To be clear on my opinion in this matter: I want to see Mastodon to succeed, I want to see X and Threads closing down, and IDGAF about Bluesky. However I'm not too eager to engage in wishful belief and pretend that everything is fine - because acknowledging the problem is always the first step to solve it.

in reply to Lvxferre

You are absolutely right that I am refering to the Gartner cycle.

It doesn't fit exactly, but the general pattern fit very well with the first half.

The Mastodon graph just happens to have two hype sections.

in reply to stoy

in reply to Lvxferre

Half the users of the initial peek are still active?

Doesn't sound too bad if there would be events that bring new users from time to time.

This entry was edited (5 hours ago)
in reply to vxx

Yeah, the peaks themselves and the quick (~2m) drop after them are not the big deal. The big deal is to slowly bleed users. It's really problematic in the long term; by no means "MASTADON IS DOOMED!", but more like "Mastodon, you need to step your game up."
This entry was edited (2 hours ago)
in reply to Lvxferre

you don’t sell a novel tech named after an extinct animal


They didn't, Mastodon is named after the metal band (which is named after the extinct animal) 🙂

Either way, back in 2008 I bet people were making fun of Twitter for being named after bird sounds, so.

in reply to Handles

I wasn't aware of the connection with the band - thanks for the info! Still, people are bound to associate "mastodon" first and foremost with the critter.

Either way, back in 2008 I bet people were making fun of Twitter for being named after bird sounds, so.


I don't remember but you're likely correct. There's a difference though - Twitter didn't need to capitalise on every single tiny advantage, Mastodon does it, and while the role of branding might be small it still gives you (or your competitors) some edge.

in reply to The Nexus of Privacy

Bluesky, using ATProto, which as near as I can tell is not used by anyone else, is not part of the fediverse as a result. Since both ActivityPub, and ATProto, and for that matter also Zot, are all open sourced protocols, it is my hope someone will build bridge software that incorporates and provides interoperability between both. Hubzilla would seem an ideal place for that to happen since that is already it's role, to bridge multiple protocols.
in reply to Nanook

Actually, quick fun fact, there's already bridges. Bridgy Fed offers Activity Pub <> AT bridging, and Mostr offers Nostr <> Activity Pub bridging (and can be chained with Bridgy Fed to offer Nostr <> AT bridging). Not aware of any Zot bridges except the Hubzilla plugin that lets you follow AP users.

Fediverse reshared this.

in reply to Nate

@Nate I was not aware there was a plugin for Hubzilla, I will try to chase that down.
@Nate
in reply to Nate

@Nate I attempted to locate AP plugin for hubzilla but could not, not in the addons, not mentioned on the hubzilla site, and could not find with gargoyle search. Can anyone tell me where to obtain?
@Nate
in reply to The Nexus of Privacy

Mastodon is not struggling.

  1. Mastodon is not a single entity, if mastodon.art dies tomorrow I would just create a new Mastodon profile on another instance.
  2. Yeah, Mastodon use surged in 2022 and 2023, and yeah most users didn't stay around, but compared to the numbers before 2022, Mastodon has s big bump of new users.

Looking at two surges of new users seeing the vast majority not stick around and missing that a sizable chunk still stayed is missing the point.

This article would never have been written if the user increase didn't have temporary surges, that result would be the same number of users, but less brand recognition.

Mastodon is also not driven by the same kind of metrics as a centralized system, plenty of people can just run their own instance just for the fun of it, they don't need constant growth.

So calm down, and take it slow.

Don't sell Mastodon short.

in reply to stoy

But the issue is that the temporary surges are not even followed by stability, they're followed by decline. That's not a recipe for sustainability.

Don’t sell Mastodon short.


Alternative analysis: it doesn't help it to pretend there's not a problem.

in reply to JubilantJaguar

But the issue is that the temporary surges are not even followed by stability, they’re followed by decline. That’s not a recipe for sustainability.


You mean after a surge there's less active users than before?

in reply to Carighan Maconar

The graphs suggest that there is a dependence on surges to counteract slow decline.
in reply to The Nexus of Privacy

I tried to replace Twitter by Mastodon but, in the end, I just left Twitter and don’t use Mastodon at all. The main reason I think is because the « onboarding » is painful. I never succeeded to find interesting people to follow. I faced many ghost accounts from people posting once a month or stopped a few years ago.

If you don’t find people by yourself, no one is going to see your posts and so, you won’t be able to find new people to follow by posting.

I don’t like what Twitter became, but the base principle of the algorithm (before it became X with the paid subscriptions) was working great for me. I was constantly adding new people to the mix, and removing inactive ones every month.

If I struggled this much with Mastodon, I am not surprised many people create an account and leave a few days / weeks later.

in reply to djidane535

Similar experience here. I have a nicely curated list of people I follow on twitter, they often retweet other users that are similar and I have a nice feed of good content that slowly grows without ever running into toxic assholes. On mastodon I couldn't get anywhere close to that no matter how much I tried.
in reply to djidane535

This entry was edited (4 hours ago)
in reply to The Nexus of Privacy

Definently had the feeling of walking into a gay bar and not knowing anyone, like the article says.

I thought it was pretty cool personally because I never interact with gay people (afaik) in real life. And we have computer tech as a common interest, that's why we are on mastadon... But for people who are not into tech, I guess it's not so much to talk about maybe.

in reply to The Nexus of Privacy

i wish Lemmy would embrace Mastodon and make it easy for Lemmy users to join that network
in reply to The Nexus of Privacy

While I agree with the article and a lot of comments, I am still active on my Mastodon account and I am enjoying it more than ever.

Disclaimer: I'm a white male westerner working in IT. 😉

A friend of mine works in linguistics and education. He was an avid Twitter user and has since migrated to Bluesky and Mastodon. He says, Mastodon is quite complex and clunky but on Bluesky there's not much happening in his bubble.

For me, the quality of the conversation and the regional character of my local instance is a big plus on Madison. On Lemmy, I read a lot on international and tech topics, but on Mastodon, the conversation is related more to my countries politics and my region.

So, maybe they lost a lot of users. But the 14% that stayed are a good start for quite a vivid community.

If anyone has questions on how to get something out of Mastodon, ask away or follow me here: mateng@nrw.social.

in reply to The Nexus of Privacy

This entry was edited (5 hours ago)
in reply to Cyno

The first rule of Mastodon is "filter the term 'Mastodon'".

While you're at it, filter out mentions of any other social media you can think of. All of that metadiscourse is apparently important for people to get off their chests, buy it's numbing to read.

I'm fairly happy using Mastodon, but the lack of algorithms made it necessary to curate my feed very strictly. I turned off boosts/reposts in my app, too, and I now have a slow-moving, low-drama newsfeed that doesn't stress me out just opening it.

This entry was edited (3 hours ago)
in reply to The Nexus of Privacy

Mastodon is 10 years younger and has 0.24% of Twitter’s user-base.

They’re doing great!

in reply to The Nexus of Privacy

I kinda want to give it another try. There was once a blogpost posted here (i think) about basically "how to have fun on mastodon", something like that, but i can not find it anymore. Anybody remember this and got a link?
in reply to AchtungDrempels

Can't recall what the title was, but I do remember reading a guide of sorts that essentially boiled down to "start following tags first, you can filter people later".
in reply to The Nexus of Privacy

I kind of don’t want it to succeed to the level of Twitter. All the people I like on Mastodon are there now and the trolls and chuds are mostly staying away because they don’t get the attention of millions of eyeballs.
This entry was edited (4 hours ago)
in reply to The Nexus of Privacy

I have a Mastodon account and now on my fourth, fifth instance. I instance hop a lot, which helped me find my people.

I dont agree with a huge chunk of what was said in the post. But I understand where the white people in Bali reference comes from. I am an Asian woman in tech and took me awhile to find people that I can actually connect with. What I like about Mastodon is the fact that I can find niche topics that I wont see in other social media. Also, want to flag that I no longer have accounts in proprietary social media since 2017 which probably helped my drive to find an online community.

In saying so, I have faced some crazy level of stalking (one person only so I guess its isolated?) to the point that this person messaged me on Linkedin and emailed me to tell me I was being impersonated on Mastodon. Because he didnt believe that I am myself??? He went on saying, Hi Miss, I saw youre being impersonated blah blah.

But I also want to mention that I have met so many amazing people through Mastodon.

Its a weird space, but I am weird so I guess I belong there. Loo

in reply to The Nexus of Privacy

There's just not many people on there. And I already never used Twitter except to read in-time updates from people and companies, so naturally with many of them being on Threads or Bluesky, that's where I'd go to get that information.

I mean it's just normal to have a "social" part to social media, no?

in reply to Carighan Maconar

This is a baffling comment. There are tons of people on mastodon, more than I could ever hope to keep up with. I have a couple hundred accounts on follow and never manage to keep up. Honestly it could use some sorting.
in reply to Rob Bos

I don't want to follow random people though? Twitter was useful as a way to follow specific companies and people to know when say, a service goes down or an update is released.

These people and companies aren't on Mastodon.

in reply to The Nexus of Privacy

I agree with top comment.

I'm Indonesian. Most of trending fediverse are Western related topics which It's not relevant to me.

There's one time when I randomly post about my country politics, and people on Mastodon just assume or comment using Western mindset.

Other than this Lemmy account, I mostly stick with hobby-related fediverse that mostly East Asian and Southeast Asian people.

Also, Indonesian is currently the highest user on Twitter, recently bypassed Brazil. People still use it as our local feed is... well localized. No Western-related discussion and much more comfy.

in reply to The Nexus of Privacy

Fediverse reshared this.

in reply to The Nexus of Privacy

I made a Mastodon account during that blitz in '22. Yes, content wasn't there yet, but honestly, it was the interface for me. It's UI didn't feel simplistic enough to me as someone just getting started with it.

Lemmy may have faced a similar fate for me if it weren't for the smooth interface of Sync to be honest. I know many on here are leaps and bounds beyond my tech proficiency, but so many folks are still in the stone ages writing their passwords on post-it notes etc so to think that they'd adopt something like Mastodon over Twitter or Lemmy over Reddit seems like the bigger counterparts will always win just on sign-up flow and instant gratification.

in reply to The Nexus of Privacy

It's not dead but it has one big and massive issue that prevents mass adoption - discovery. If I can't just write the name of my friends in search and find them no matter where they made their account - for an ordinary user, or one that comes from centralized services, this seems extremely alien and hostile.

And in the end, if you can't find your friends, you want to interact with, what is the point of using the service?

Luckily, Mastodon is working on a discorvery protocol that should offer a way to find people across the board, which will hopefully make the Fediverse "appear" centralized to the average Joe while maintaining all the benefits of decentralization to the advanced users.

in reply to The Nexus of Privacy

Personally, I just don't enjoy that Twitter-like format. I never used Twitter so I find it... Awkward? To me its kinda like a platformer with bad controls, everything else about the game might be great but if it doesnt feel satisfying to play, I'll skip.

I still have my account and Megalodon on my phone but I just can't get into it.