I’ve been thinking a lot recently about #PeerTube, #Loops, #Bandwagon, and other platforms in the #Fediverse that are geared around artists. I might get flamed for this, and you’re welcome to disagree, but I think the network is in dire need of having support for commerce.
Not “Big Capitalism” commerce, but the ability for people to buy and sell things, support projects, and commission their favorite creators to keep making more stuff.
deadsuperhero.com/the-fedivers…
The Fediverse and Content Creation: Monetization
Sure, we have open source, federated replacements for Instagram, Tiktok, and YouTube. How do we get creators to use this stuff? One consideration involves the ability to pay for things.Sean Tilley (deadsuperhero)
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Blurry Moon
in reply to Sean Tilley • • •Sean Tilley
in reply to Blurry Moon • • •lain
in reply to Blurry Moon • • •Sean Tilley likes this.
Sean Tilley
in reply to lain • • •@lain @sun Yeah, Mitra got an Honorable Mention in my writeup, mainly for pioneering this stuff way sooner than any other project did. In hindsight, XMR is kind of an odd choice…mainly because payment moves so slowly.
Mitra has pretty decent UX, though, and its API could be made to use just about anything, provided Instance A and Instance B both support the same thing.
Blurry Moon
in reply to Sean Tilley • • •Sean Tilley likes this.
deutrino
in reply to Blurry Moon • • •@sun @lain I haven't tested Mitra yet (although it's on my todo list, and just rose a place or two when TIL about this feature), is it possible to point it at any XMR node?
I ask in part because I've been running one for like 4 years or something
Sean Tilley
in reply to deutrino • • •deutrino
in reply to Sean Tilley • • •@lain @sun do you mean moves so slowly compared to credit/debit cards? because XMR is a lot faster than BTC. transactions process every 2 min on avg vs every 10 min.
just from a technical standpoint, XMR is pretty good for tipping and micropayments... a lot more usable than the BTC Lightning Network, although that one is faster.
Sean Tilley
in reply to deutrino • • •@deutrino @lain @sun maybe my experience was subjective, then. I recently had to fish out my XMR from a defunct app, import it into a new wallet, and then transfer it to an exchange to sell it for cash.
The whole thing felt like it took forever.
Ree ⚧️💚
in reply to Blurry Moon • • •Sean Tilley likes this.
Sean Tilley
in reply to Ree ⚧️💚 • • •jer
in reply to Sean Tilley • • •I have bought things from people on the fediverse and commissioned things from several other people on the fediverse to keep making more stuff. I see people on the fediverse selling stuff every day.
I'm not sure you've really made the case for why you think these things need to happen on-platform, putting stuff like "dealing with taxes," "dealing with fraud" and "dealing with copyright violation" etc on the plates of platform administrators who already have too much to do.
It doesn't really seem like you've thought through what adding revenue and commerce to these platforms really entails.
To me it sounds like you're really making two arguments simultaneously: the first is that we need to financially incentivise people to join the fediverse and perform here, and the second is that people need to be able to support each other by buying and selling and commissioning.
Only the first of those arguments requires monetization of the platform, so it kinda seems like you're lumping those other things in to kind of support your main argument. (That we need to "monet
... show moreI have bought things from people on the fediverse and commissioned things from several other people on the fediverse to keep making more stuff. I see people on the fediverse selling stuff every day.
I'm not sure you've really made the case for why you think these things need to happen on-platform, putting stuff like "dealing with taxes," "dealing with fraud" and "dealing with copyright violation" etc on the plates of platform administrators who already have too much to do.
It doesn't really seem like you've thought through what adding revenue and commerce to these platforms really entails.
To me it sounds like you're really making two arguments simultaneously: the first is that we need to financially incentivise people to join the fediverse and perform here, and the second is that people need to be able to support each other by buying and selling and commissioning.
Only the first of those arguments requires monetization of the platform, so it kinda seems like you're lumping those other things in to kind of support your main argument. (That we need to "monetize" so that we can attract TikTok and YouTube stars, who expect to be paid.)
Is it really that important to entice people who don't want to publish here to do so?
Sean Tilley
in reply to jer • • •Hey Jer, thanks for your feedback and the food for thought. I apologize for the really long response.
I think it’s good that you see people buying and selling stuff through the Fediverse every day. My pushback pertains more to the fact that a large part of this is done out-of-band. Depending on the nature of the beast, this ranges from a minor inconvenience (sending a PayPal payment to someone) to much more messy and complicated situations (crowdfunding with donor rewards, or selling music through a federated system).
... show moreWhat gives the impression that platform admins would be the ones handling this, rather than the various layers of the payment system? If CrowdBucks or something like it were capable of hooking int
Hey Jer, thanks for your feedback and the food for thought. I apologize for the really long response.
I think it’s good that you see people buying and selling stuff through the Fediverse every day. My pushback pertains more to the fact that a large part of this is done out-of-band. Depending on the nature of the beast, this ranges from a minor inconvenience (sending a PayPal payment to someone) to much more messy and complicated situations (crowdfunding with donor rewards, or selling music through a federated system).
What gives the impression that platform admins would be the ones handling this, rather than the various layers of the payment system? If CrowdBucks or something like it were capable of hooking into Stripe / PayPal / etc, and the Fediverse content platform were to piggyback off of that, wouldn’t all of the financial obligation stuff either fall to the CrowdBucks side plus the payment processors?
I mean this in earnest: if I’m running Shopify and Stripe to operate a Web Store that’s integrated in some way with my WordPress site, wouldn’t most of the transactional management go to Shopify’s side of the house, with Stripe for the really robust records management?
I’ll admit that I’m probably only capable of understanding limited aspects of the situation at this present time. I don’t claim to be an expert, if anything I’m open to the possibility of being wildly wrong. Admittedly, the scope of use-cases I’ve illustrated is kind of small compared to many different use-cases seen in online commerce.
I believe that both things being argued are true, and that they are unified by a perceived need for commerce, a workable payments system, granular permissions scopes, and mechanisms for conditionally putting contacts into collections. These things would enable Patreon-like sponsorships, fundraising, selling access to exclusive media, maybe even adding actual transactions to things like Flogmarkt instead of the existing “trust me bro” out-of-band payment experience it relies on.
I think your argument here is putting the cart before the horse. I’m not saying that we should bend over backwards to woo a bunch of people who seemingly give zero fucks about us or this space.
What I am saying is that this place is a desolate wasteland when it comes to trying to make a living building for this place, whether it’s content production, instance management, doing work for other people, or feeding yourself by selling things you’ve made.
We lack the infrastructure and means to support the majority of this, but then we naively build clones of every existing social media platform out there and somehow expect people to use it because it’s somehow better. But people can somehow make a living for themselves within the confines of Big Social.
I’m not saying that we have to woo professional content creators to actually put half-decent content on this network, so much as the fact that this network offers next to nothing for anyone who hopes to make a living building for this place.
As someone who has spent a decade and a half here, I think it’s a dire situation. I’m tired of feeling like we’re a bunch of holier-than-thou anarchists running a grocery coop, who would desperately smash out their own windows to avoid the sin of turning a profit. I’m tired of being in a situation where all of us have to beg from each other by passing the same few pennies around the proverbial collection plate. This entire place is predicted on uncompensated labor pushed to the extreme, and it doesn’t have to be.
Anyway, my thoughts are that some level of commerce and a market and a way to facilitate all that would actually help address a big part of what I’m complaining about.
jer
in reply to Sean Tilley • • •Because I built and ran a system to let people sell things online, then spent all my time dealing with fraud and other complaints about sellers until I shut it down.
If you buy something from Target and find that the packaging is empty, Target doesn't tell you to take it up with American Express...
We definitely disagree with some of the motivations you're espousing, but on the logistical side I implore you to look into what letting users of a platform collect money requires before you start begging people to add it.
Sean Tilley likes this.
jer
in reply to jer • • •Two things:
Additionally, someone like Stripe is handling the actual money collection on behalf of Shopify, because their customer is you, one WordPress site. Stripe does no
... show moreTwo things:
Additionally, someone like Stripe is handling the actual money collection on behalf of Shopify, because their customer is you, one WordPress site. Stripe does not allow User Generated Content sites to collect money on behalf of its many users. Cohost famously did not look into this before they built a whole-ass system to let their users pay each other, meaning they didn't get to actually use it. (And now they don't exist.)
Sean Tilley likes this.
Sean Tilley
in reply to jer • • •@nyquildotorg Would this still be the case if a company-operated CrowdBucks instance or a similar external service handled the payment side of things, leaving Fediverse platforms to merely handle things like media distribution and access?
CrowdBucks effectively lets individual people hook up their own payment methods on a per-user basis. Wouldn’t that take most of the financial responsibilities off of Fediverse instance admins?
Graydon
in reply to Sean Tilley • • •That's by design.
"Commercial" and "social" are entirely distinct categories, and if you want "social media" to be, you know, social media, and not a euphemism for "advertising platform", it's important to prevent it from being useful for advertising which in turn means by structural design. (Anything soluble is soluble in money, so you have to make the thing one where critical parts fail and it ceases to function should money be applied.)
@nyquildotorg
Jürgen Hubert
in reply to jer • • •@nyquildotorg
We don't need to look to TikTok and so forth as inspiration for "monetizing the #FediVerse ".
Instead, think of small online businesses. My favorite example of this is the #ttrpg industry - the majority of companies are very small indeed.
And for them, it is vital that they can interact with their fans and customers. On #Facebook , they can do that via Facebook Business Pages, which provide a feed that regular Facebook users can interact with.
I want that kind of thing for the Fediverse as well.
Sean Tilley likes this.
Sean Tilley
in reply to Jürgen Hubert • • •@juergen_hubert @nyquildotorg Oh, I’m not saying that we should directly emulate Tiktok. The only reason it works is because they’re a profitable company that pays out to creators directly.
The real point I am making is that if we want to have our own thing, we have to consider the needs of people currently stuck on those platforms. And on this, with your points about small businesses and the power of direct communication and reach, we absolutely agree!
🇨🇦🇩🇪🇨🇳张殿李🇨🇳🇩🇪🇨🇦
in reply to Sean Tilley • • •Tio likes this.
Sean Tilley
in reply to 🇨🇦🇩🇪🇨🇳张殿李🇨🇳🇩🇪🇨🇦 • • •Jürgen Hubert
in reply to Sean Tilley • • •In particular, we need some framework that can replace Facebook business pages. These replace business web pages in much of the world, especially for small businesses.
They also need to be able to connect with assorted payment systems, of course.
Sean Tilley likes this.
Sean Tilley
in reply to Jürgen Hubert • • •Tio
in reply to Sean Tilley • •What destroyed or made worse youtube, facebook, twitter and the like? They became stores instead of networks. When you start to sell and market your network then the incentive is on that more and more, and less to create a healthy and useful network.
If our Peertube instance relied on selling stuff and we had to pay for the server via this mean, I will feel more and more incentivized to add ads about what we sell on our homepage, maybe in video ads, etc.. Just like youtube. Can't help it.
Same with the creators: same incentive to make videos for views because views allows them to make money.
Trade ruins pretty much everything. Even made a book about that tromsite.com/trombooks/#flipbo… with tons of examples.
I think creating another Youtube or Facebook should not be the point of the fediverse. What would their purpose be then? Right now they are trying something completely new: to provide a clean and sane place for peo
... show moreWhat destroyed or made worse youtube, facebook, twitter and the like? They became stores instead of networks. When you start to sell and market your network then the incentive is on that more and more, and less to create a healthy and useful network.
If our Peertube instance relied on selling stuff and we had to pay for the server via this mean, I will feel more and more incentivized to add ads about what we sell on our homepage, maybe in video ads, etc.. Just like youtube. Can't help it.
Same with the creators: same incentive to make videos for views because views allows them to make money.
Trade ruins pretty much everything. Even made a book about that tromsite.com/trombooks/#flipbo… with tons of examples.
I think creating another Youtube or Facebook should not be the point of the fediverse. What would their purpose be then? Right now they are trying something completely new: to provide a clean and sane place for people to create stuff, connect with others, etc. Unlike the marketplaces of youtube, facebook and the like.
So, if you are to understand what ruins these platforms like youtube and the like (namely trade) then you would not propose such a solution.
And I do understand that the "creators" need some support, I do too, but it is crucial how they get that support and how it influences them.
My 2c.
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Em-squared and trendless like this.
Sean Tilley
in reply to Tio • • •@tio I actually don’t think the store part was necessarily the main problem. Bear with me.
I think the main problem was that these platforms became global networks with millions of people all in one place, and that the emergent abuse of trying to game the recommendation algorithm for attention and profit did far more damage than anything else. I actually don’t even think personal recommendation algorithms were necessarily the culprit, and that analytics concerning trending content was way more problematic.
Some of the was caused by YouTube and Google directly: there’s all these weird behaviors with trying to make stuff trend higher and get more eyeballs in a giant centralized space. Look at all the weird things people did with thumbnails, titles, even usage of spoken words. It’s actually very fucked up.
Anyway, I don’t think the problem is actually related to people being able to buy or sell things, or donate to creators. I don’t ev
... show more@tio I actually don’t think the store part was necessarily the main problem. Bear with me.
I think the main problem was that these platforms became global networks with millions of people all in one place, and that the emergent abuse of trying to game the recommendation algorithm for attention and profit did far more damage than anything else. I actually don’t even think personal recommendation algorithms were necessarily the culprit, and that analytics concerning trending content was way more problematic.
Some of the was caused by YouTube and Google directly: there’s all these weird behaviors with trying to make stuff trend higher and get more eyeballs in a giant centralized space. Look at all the weird things people did with thumbnails, titles, even usage of spoken words. It’s actually very fucked up.
Anyway, I don’t think the problem is actually related to people being able to buy or sell things, or donate to creators. I don’t even think it’s related to payments. I think it’s the platform profit incentives that YouTube itself created that are ultimately why that place is so fucked up now.
Tio
in reply to Sean Tilley • •I didn't say anything about the store, I said about trade. The fact that youtube relies on a trade relationship with its users: you want to watch the videos on our platform? You need to give us your data, attention (ads), or currency (like money). Else you are not allowed!
Within these parameters Youtube is not a video platform, but a trading platform. Same with facebook, tiktok, twitter, etc..
Like any market their incentive is to make more money, thus such practices like the trending page, clickbait, lies, exaggerations, etc.. And now that the users know they can make money via trades too with their viewers they do the same as youtube: clickbait, lie, exaggerate, promote consumption, etc..
Youtube is getting worse as a platform (more geared towards a marketplace), and the creators are getting worse (shittier content for views).
Even my local supermarket pays their employees as bad as the rest of big stores, has deceiving pricing schemes and offers, badly made products, etc.. So it is not about how big you are.
I have seen others trying to create wik
... show moreI didn't say anything about the store, I said about trade. The fact that youtube relies on a trade relationship with its users: you want to watch the videos on our platform? You need to give us your data, attention (ads), or currency (like money). Else you are not allowed!
Within these parameters Youtube is not a video platform, but a trading platform. Same with facebook, tiktok, twitter, etc..
Like any market their incentive is to make more money, thus such practices like the trending page, clickbait, lies, exaggerations, etc.. And now that the users know they can make money via trades too with their viewers they do the same as youtube: clickbait, lie, exaggerate, promote consumption, etc..
Youtube is getting worse as a platform (more geared towards a marketplace), and the creators are getting worse (shittier content for views).
Even my local supermarket pays their employees as bad as the rest of big stores, has deceiving pricing schemes and offers, badly made products, etc.. So it is not about how big you are.
I have seen others trying to create wikipedias where they pay people to write articles and what a firework that has been and failure. Or paid-for video platforms that at best can be little youtube clones and because of that die off after a few years.
What we have here on the fediverse is more than an online platform, is a different world because of a different incentive. I would hate to see paid for content, ads, data collection and all sorts of trade practices in this little corner of a-bit-more-sanity of the internet.
And I have no hope that "you can do it better and be a more reasonable human" with your trade practices. Everyone will be sucked into the game if you pay it.
So I see nothing positive into commercializing these platforms. These are new kinds of platforms, perhaps we need new kinds of creators who do not seek to sell you shit :P.
Donations are still the most neutral way of supporting a platform or someone, as it is not trade, it is a gift. The incentive is different.
deutrino
in reply to Sean Tilley • • •Sean Tilley
Unknown parent • • •ohmrun
in reply to Sean Tilley • • •Sean Tilley likes this.
Sean Tilley
in reply to ohmrun • • •