Surprised by data showing a decrease in the people who say they're afraid of climate change, even as climate-fuelled disasters grow? I'm not.
A big part of what’s driving this is the perfect storm of disinformation, polarization, and manipulation we're confronting today. As the clean energy transition accelerates, vested interests are doubling down on falsehoods and fear to delay it.
At the same time, social media algorithms — many deliberately optimized to amplify outrage and misinformation — are actively down-weighting factual information, boosting the trolls, and fracturing our sense of shared reality.
But there’s more to it than that. I saw this same downward trend in Canada after our devastating 2023 wildfire season. It turns out that when fear isn’t paired with a sense of efficacy — the belief that what we do matters — our defense mechanisms kick in. We disconnect, tune out, or even mock the very thing that frightens us.
“There's nothing I can do about it, so why should I care?”
That’s not apathy. It’s dissociation — a form of self-protection. But when it spreads, it leaves us even more vulnerable to what I've already discussed above: the rising tide of disinformation, polarization, and algorithmic manipulation deliberately designed to amplify confusion and delay the clean energy transition.
So what’s the antidote? Yale Program on Climate Change Communication has the answer: we need to know that others care and our actions matter: there is hope.
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Dr. Katharine Hayhoe
in reply to Dr. Katharine Hayhoe • • •Climate change falls over 20% behind top global concern in 2025 new Ipsos survey reveals
fsc.orgDebbie Goldsmith 🏳️⚧️♾️🇺🇦 reshared this.
Kevin Russell
in reply to Dr. Katharine Hayhoe • • •Volunteer Japanese firefighters, elite trained firefighters, fighting Canadian Wildfire Catastrophe, say the fire destruction is UNLIKE any fire they've fought.
"We always walk forward fighting fire, a steady kiliometer after kilometre" but constant deep climate heat has made roots kindling dry, "we are going a tenth as fast putting out roots"
Canada has burned, is burning, more than 30 million hectares in 30 months.
Bigger than Scotland, and Ireland combined.
#warning #climate
MidgePhoto
in reply to Dr. Katharine Hayhoe • • •The framing of the problem is sub-optimal, at least for effect, also.
A variety of people are running companies doing things which will, stochastically, kill a few of you, more of your children, many of your grandchildren, perhaps all of their children, and doing so for money.
Others are paid to distract you from saving your descendants.
Tends to make people think there are relatively small corrections available earlier in the process.
Mike Weston
in reply to Dr. Katharine Hayhoe • • •Dr. Katharine Hayhoe
in reply to Mike Weston • • •Mike Weston
in reply to Dr. Katharine Hayhoe • • •I'm sorry that is your experience, and am grateful that it is not mine (well, sometimes judgy, but mostly in the direction I prefer, so harder to notice).
Is it not at least better than the Facebooks, etc. of the world?
Dr. Katharine Hayhoe
in reply to Mike Weston • • •nellie-m
in reply to Dr. Katharine Hayhoe • • •@mweston
That’s so bad 😢
Thank you for hanging in there and still being around for the rest of us 💛
mike805
in reply to Dr. Katharine Hayhoe • • •@mweston How exactly would regulation change social media? Right now regulation is either trying to ban kids from social media, or ban opinions the people in power do not like.
The only regulation that could improve social media would be a guarantee of free speech there, but who in power would do that?
Jonathan Kamens 86 47
in reply to mike805 • • •Mike Weston
in reply to mike805 • • •@mike805 Ban advertising, collection of data about users, algorithms, etc., none of which will ever happen for corporate social media, unless I guess it wasn't free.
Maybe I should get around to actually reading @pluralistic 's book, since there might be more ideas there. #enshittification
six_grandfathers_mountain
in reply to Mike Weston • • •@mweston @mike805 @pluralistic
RE
Ban #advertising, collection of data about users, #algorithms....
Well, that would be nice, but we just gotta find the good in the #enshitification and the #PlatformDecay
Oct 31 2025
#CoryDoctorow joins #StephanieRuhle to discuss his new book, "Enshittification, Why Everything Suddenly Got Worse and What to Do About It"
⭕see next post for the 7min VIDEO
six_grandfathers_mountain
in reply to six_grandfathers_mountain • • •@mweston @mike805 @pluralistic
#enshitification and #PlatformDecay
Oct 31 2025
#CoryDoctorow joins #StephanieRuhle to discuss his new book, "Enshittification, Why Everything Suddenly Got Worse and What to Do About It"
⭕7min VIDEO #MSNBC
Tofu Musubi
in reply to Dr. Katharine Hayhoe • • •I'm amazed that any survey (except maybe those funded by the oil, gas, and plastics industries) would show decreased concern, even as the evidence is swallowing us. I wonder if maybe people are confusing climate change with one of its symptoms - volatile weather - and think "I don't live on a low-laying coastline, what do I have to worry about?"
FreeBall fights fascism
in reply to Dr. Katharine Hayhoe • • •The fossil industry has known since the 70's of the past century that burning carbon based fuels will heat up our atmosphere. They spent billions - not fighting global warming - but fighting information.
Privately owned media outlets are a problem when they end up concentrated in just a few hands - as it's happening in the US.
As long as politicians and media can be bought, that will not change. When elections are won by the wealthiest candidates, democracy is lost!
Emil J
in reply to Dr. Katharine Hayhoe • • •David Penington
in reply to Dr. Katharine Hayhoe • • •- supporting renewable electricity transition
- supporting coal & gas extraction
- in favor of mining etc far more than the environment
So no major party wants to argue for actual climate action & the Labor Party work very hard to marginalise & discredit the Greens. Greens get 12% primary vote, in our fully preferential/instant running off system & are a substantial Senate bloc.
So there are widespread big forces working to make people not worry about climate.
Of course the kids are worried about it, but that's considered a mental health issue☹️
Toni M.
in reply to Dr. Katharine Hayhoe • • •I feel so ashamed about my country.
And so frightened for the world.
N.B. Brazil is really outstanding.
Jacob Urlich 🌍
in reply to Dr. Katharine Hayhoe • •Nicolas Goñi
in reply to Dr. Katharine Hayhoe • • •Eurobarometer
europa.euBri - for people & planet 💖
in reply to Dr. Katharine Hayhoe • • •this is such an important point! Concern alone does not result in action.
caring + confidence = action
mkj
in reply to Bri - for people & planet 💖 • • •@brichapman And also recognition that individual actions *do* have an impact.
Perhaps not a large one, mind; but non-zero! And even small non-zero values start adding up when you get a lot of them.
Small personal steps might not get us all the way, but they are something that it is in almost anyone's personal power to do without waiting for anyone else to do anything. That alone makes them worthwhile IMO.
michael.kjorling.se/blog/2025/…
@kathhayhoe
Quit saying that individual choices are meaningless
Michael Kjörling (michael.kjorling.se)Bri - for people & planet 💖
in reply to mkj • • •mkj
in reply to Bri - for people & planet 💖 • • •@brichapman Exactly! Or like I note in the blog post: just because we have to go along with *some* doesn't mean we have to go all in with the worst. Even when the choice isn't *all* our own, it's exceedingly rare for one to be in a position where individual choices and actions have *no* impact whatsoever.
Alone, it might not get us all the way. It probably won't, actually. But it's something which is in our individual power to do something with and about.
(I refuse to give up.)
@kathhayhoe
mmby
in reply to Dr. Katharine Hayhoe • • •