German news website @heiseonline has been very active on the #fediverse, now the second largest news account. Editor @mho has extensively documented the process.
Findings compared to their (6x sized) Twitter account:
Way higher engagement than Twitter
Website traffic slightly below Twitter
Valuable information for any news organisation that is debating whether to leave Twitter, and which platform to join instead!
@fediversenews @spreadmastodon
Read it all at: fediversereport.com/news-outle…
The news cycle is talking about NPR leaving Twitter. This is a good moment to look at a case study of Heise, a big German news outlet, and what joining Mastodon actually means in terms of numbers and engagement.
fediversereport.com
Sean Bray
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