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Musk: X will delete all heuristics from its recommendation system within six weeks. ...the familiar logic of likes, replies, and reposts that shaped Twitter for years is about to disappear. In its place, Grok, the platform's in-house Al model, will read and watch more than one hundred million posts.
(post: Eileen Clancy)

Brace for another wave of x refugees...

What's happening: Elon Musk confirmed that X will delete all heuristics from its recommendation system within six weeks. In other words, the familiar logic of likes, replies, and reposts that shaped Twitter for years is about to disappear. In its place, Grok, the platform's in-house Al model, will read and watch more than one hundred million posts and videos every day to decide what users see. At the same time, X is testing a new interface that keeps users inside the app even when they open external links.
How this hits reality: This marks the first time a major social platform has handed full control of content discovery to an Al model. Engagement farms, trend-hacking accounts, and traditional growth tactics may soon lose their edge. The new winners will be those who write in ways that Grok interprets as engaging, turning social media optimization into a new form of prompt engineering. This shift could reshape influencer strategies, ad targeting, and even political communication in a matter of weeks. Key takeaway: X did not just change its algorithm; it replaced it with an Al reader. Your reach will soon depend on how fluently you can speak Grok.

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