The Small God of the Internet

It was a small announcement on an innocuous page about “spring cleaning”. The herald, some guy with the kind of name that promised he was all yours. Four sentences you only find because you were already looking for a shortcuts through life. A paragraph, tidy as a folded handkerchief, explained that a certain popular reader of feeds was retiring in four months’ time. Somewhere in the draughty back alleys of the web, a small god cleared his throat. Once he had roared every morning in a thousand offices. Now, when people clicked for their daily liturgy, the sound he made was… domesticated.

He is called ArrEsEs by those who enjoy syllables. He wears a round orange halo with three neat ripples in it. Strictly speaking, this is an icon¹, but gods are not strict about these things. He presides over the River of Posts, which is less picturesque than it sounds and runs through everyone’s house at once. His priests are librarians and tinkerers and persons who believe in putting things in order so they can be pleasantly disordered later. The temple benches are arranged in feeds. The chief sacrament is “Mark All As Read,” which is the kind of absolution that leaves you lighter and vaguely suspicious you’ve got away with something.
Guide for Constructing the Letter S from Mira Calligraphiae Monumenta or The Model Book of Calligraphy (1561150;1596) by Georg Bocskay and Joris Hoefnagel. Original from The Getty. Digitally enhanced by rawpixel.
There was a time the great city-temples kept a candle lit for him right on their threshold. The Fox of Fire invited him in and called it Live Bookmarks.² The moldable church, once a suit, then a car, then a journey, in typical style stamped “RSS” beside the address like a house number. The Explorer adopted the little orange beacon with the enthusiasm of someone who has been told there will be cake. The Singers built him a pew and handed out hymnals. You could walk into almost any shrine and find his votive lamp glowing: “The river comes this way.” Later, accountants, the men behind the man who was yours, discovered that candles are unmonetizable and, one by one, the lamps were tidied into drawers that say “More…”.

ArrEsEs has lineage. Long before he knocked on doors with a bundle of headlines, there was Old Mother Press, the iron-fingered goddess of moveable type, patron of ink that bites and paper that complains. Her creed was simple: get the word out. She marched letters into columns and columns into broadsides until villages woke up arguing the same argument.³* ArrEsEs is her great-grandchild—quick-footed, soft-spoken—who learned to carry the broadsheet to each door at once and wait politely on the mat. He still bears her family look: text in tidy rows, dates that mind their place, headlines that know how to stand up straight.**

Four months after the Announcement, the big temple shut its doors with a soft click. The congregation wandered off in small, stubborn knots and started chapels in back rooms with unhelpful names like OGRP⁴. ArrEsEs took to traveling again, coat collar up, suitcase full of headlines, knocking on back doors at respectable intervals. “No hurry,” he would say, leaving the bundle on the step. “When you’re ready.” The larger gods of the Square ring bells until you come out in your slippers; this one waits with the patience of bread.

Like all small gods, he thrives on little rites. He smiles when you put his name plainly on your door: a link that says feed without a blush. He approves of bogrolls blogrolls, because they are how villages point at one another and remember they are villages. He warms to OPML, which is a pilgrim’s list people swap like seed packets. He’s indulgent about the details—/rss.xml, /atom.xml, /feed, he will answer to all of them—but he purrs (quietly; dignified creature) for a cleanly formed offering and a sensible update cadence⁵.

His miracles are modest and cannot be tallied on a quarterly slide. He brings things in the order they happened. He does silence properly. The river arrives in the morning with twenty-seven items; you read two, save three, and let the rest drift by with the calm certainty that rivers do not take offense. He remembers what you finished. He promises tomorrow will come with its own bundle, and if you happen to be away, he will keep the stack neat and not wedge a “You Might Also Like” leaflet between your socks.

These days, though, ArrEsEs is lean at the ribs. The big estates threw dams across his tributaries and called them platforms. Good water disappeared behind walls; the rest was coaxed into ornamental channels that loop the palace and reflect only the palace. Where streams once argued cheerfully, they now mutter through sluices and churn a Gloomwheel that turns and turns without making flour—an endless thumb-crank that insists there is more, and worse, if you’ll just keep scrolling. He can drink from it, but it leaves a taste of tin and yesterday’s news.

A god’s displeasure tells you more than his blessings. His is mild. If you hide the feed, he grows thin around the edges. If you build a house that is only a façade until seven JSters haul in the furniture, he coughs and brings you only the headline and a smell of varnish⁶. If you replace paragraphs with an endless corridor, he develops the kind of seasickness that keeps old sailors ashore. He does not smite. He sulks, which is worse, because you may not notice until you wonder where everyone went.

Still, belief has a way of pooling in low places. In the quiet hours, the little chapels hum: home pages with kettles on, personal sites that remember how to wave, gardeners who publish their lists of other gardeners. Somewhere, a reader you’ve never met presses a small, homely button that says subscribe. The god straightens, just a touch. He is gentler than his grandmother who rattled windows with every edition, but the family gift endures. If you invite him, tomorrow he will be there, on your step, with a bundle of fresh pages and a polite cough. You can let him in, or make tea first. He’ll wait. He always has.

Heavily edited sloptraption.

1. He maintains it’s saffron, which is what halos say when they are trying to be practical ↩︎
2. The sort of feature named by a librarian, which is to say, both accurate and doomed. ↩︎
3. Not to be confused with the software that borrowed her title and a fair chunk of her patience. ↩︎
4. Old Google Reader People ↩︎
5. On festival days he will accept serif, sans-serif, or whatever the village printer has not yet thrown at a cat.
   ↩︎
6. He can drink JSON when pressed; stew remains his preference. ↩︎

#AI #algorithmicFeeds #blogging #blogrolls #Discworld #doomscrolling #feedReaders #GoogleReader #history #IndieWeb #internetFolklore #openWeb #OPML #personalWebsites #philosophy #POSSE #printingPress #quietWeb #RSS #smallGods #TerryPratchett #webStandards #writing

#fluConf2025 will include a track on independent publishing and archival. We want to hear stories of what's being done to create non-corporate spaces on the web and preserve the media big companies so often erase.

Tell us about your motivations and experience moving from big platforms like Substack, Twitter, Instagram, and Wix to self-hosted or communally-operated alternatives.

Share your insights into the world of for-profit journals in academia, and efforts to establish better options not based on extraction.

How do you adapt to challenges like the falling adoption of established syndication protocols like RSS, the costs of AI scraping, and ever-changing search engine algorithms? How do you keep up with legal requirements for content moderation and age verification?

With so many corporate platforms shutting down, changing policies on media retention, or moving to monetize content for AI training: how have you gone about archiving your media? What tools and techniques have you used to ensure it isn't lost? How do we resist corporate capture of independent media and foster conditions for more long-lived infrastructure?

Apply up until midnight of January 19th, 2025 (anywhere on Earth)

fluconf.online/apply/

#FOSS #selfhosting #archival #archivalResearch #newHere #substackMigration #twitterExodus #academia #publishing #publishingModel #openAccess #openPublishing #scientificPublishing #science #openScience #openWeb #RSS #threads #POSSE #indieWeb

Welcome to 2025!

15 years ago today I began posting notes on my own #indieweb site first, and only later on #socialMedia: tantek.com/2010/001/t1/declari…

You can too.

I am once again encouraging you start the year with:
1. Getting a personal domain name
2. Posting on your own site first, then syndicating elsewhere: #POSSE

In 2025 there are even more neighborhoods with other people’s garages¹ to post into. Companies, servers, services, disappear all the time, taking all their posts and permalinks with them to graveyard 404².

This is your annual reminder to embrace #independent ownership of your online self, your creations, and their #longevity:
* Own your domain -> own your online identity
* Own your permalinks -> own your posts

Want help? Just ask: chat.indieweb.org/

#ownYourContent #ownYourData

Once again I am restarting a #100PostsOfIndieWeb #100Posts project for the year.

This is post 1.

Previously, previously, previously:
* tantek.com/2024/001/t1/restart…
* tantek.com/2023/001/t1/own-you…
* tantek.com/2022/001/t1/12-year…
* tantek.com/2020/001/t1/10-year…
* tantek.com/2015/002/t1/notes-r…

← ✨
→ tantek.com/2025/001/t2/first-n…

Glossary:

IndieWeb
indieweb.org/
longevity
indieweb.org/longevity
post
indieweb.org/post
permalink
indieweb.org/permalink
personal domain name
indieweb.org/personal-domain
POSSE
indieweb.org/POSSE
syndicate
indieweb.org/syndicate

¹ tantek.com/2023/022/t2/own-you…
² indieweb.org/site-deaths