“You can find us anywhere you get your podcasts.”

I *adore* this phrase, because it has been like two whole-ass decades and not one single venture capital darling has managed to unseat plain RSS as the distribution method for podcasts. Not one. (And they have really tried!)

Podcasts are just out there, like air. You don’t go to one place to get them; you get them from everywhere and anywhere. You can choose how you want to engage with them and manage them and it is legitimately heartwarming that nothing has ever gotten in the way of that being a fundamental fact.

This is the best of what the web is. It will never have a stock ticker or even a marketing scheme. Most people don’t even know it is there. But it endures (past the many, many attempts by squillionaire corporates to kill it) because of its absolute unshakable utility.

My suggestion: any time you hear “anywhere you get your podcasts”, send a little thanks to RSS for keeping the real web alive.

#RSS #Podcasts #ProtocolsNotProducts