Advice from Christopher Armitage of the Existential Republic on how to fight back against what they just did to Jimmy Kimmel.

First, we identify the only factor these corporations value.

 
Money.

Bud Light lost $1.4 billion and their #1 beer spot after Dylan Mulvaney. Four weeks, 29% sales drop. Why? Sustained boycott, celebrity pile-on, easy alternatives.

Tesla stock down 50% since January. Sales dropped 72% in Australia. How? 200 protests via Action Network, celebrity amplification, daily pressure.

Glenn Beck lost 300+ advertisers. Bill O'Reilly lost $100 million in ads. Method? Screenshot ads, tag companies, ask why they support censorship.

Target Pride lost $14 billion market cap in one week and pulled merchandise nationwide.

These corporations don't care about freedom, democracy, or morality. Money is the only thing they care about.

For Disney, Nexstar, Sinclair, and ABC's advertisers: Cancel Disney+, skip parks, flood FCC with complaints about Nexstar's pending $6.2 billion merger, remind Sinclair they already lost one merger to public pressure, screenshot every ABC ad, and join shareholder meetings to ask companies why they fund censorship. Show up at their offices. Comment on all their content and impact their brand.

Shareholder route: Disney's annual meeting is March. File resolutions by November. Any shareholder can. Engine No. 1 won 3 ExxonMobil board seats with 0.02% ownership.

Culture jamming: Parody Disney logos with censorship themes. It's protected speech. Create "ABC: American Censorship Company." Get creative, fighting fascism is easier when you're having fun.

SEO impacting: Link "Disney censorship" everywhere. The Santorum Google bomb lasted years.

This matters, and you can do something about it. Today it's Kimmel criticizing political violence. Colbert's already gone. Who's next?

Immediately after reading this you can do the following:

1. Cancel Disney+ and tell them why
2. Call/email/mail those companies
3. Screenshot and tag advertisers
4. Share this playbook with others

#ChrisArmitage #JimmyKimmel #Disney #resist #protest #censorship